1. NFT marketplace OpenSea finally found a worthy rival
The Facts:
- NFT marketplace OpenSea has been dominating the NFT sector ever since, with competitors such as X2Y2, LooksRare or MagicEden not standing a chance in the past.
- Newcomer NFT marketplace Blur, starting in October 2022 as an aggregator, is the first serious competitor to now outpace OpenSea, exceeding it in daily trading volumes.
- Ironically, Blur is built on the SeaPort protocol, OpenSea’s permissionless protocol layer.
Our Take:
- Blur offered zero trading fee with optional royalty which is mostly attractive to price sensitive NFT traders that want to speculate on price moves, rather than hold their NFTs for the long-term.
- Though they were not amongst the first NFT marketplaces to offer low trading fees, they took the race to zero trading fees to the next stage, offering tremendously cheaper NFT trading.
- It is to be seen how the optional royalty Blur implemented will impact creators’ willingness and incentive structure, as a mandatory royalty implies that the initial creators receive a cut of the transaction price paid, every time their NFT gets traded.
- Overall, some newfound competition in the NFT space is healthy, with the rise of Blur forcing former market leader OpenSea to change its monetization mechanics.
- It appears that a narrative change is taking place, abandoning the past tradition of royalties being paid with every NFT trade.
- Nevertheless, it has to be considered that Blur’s current adoption is based at large on their incentive structure and potential airdrops, implying that a lot of volume is generated by people hoping to earn extra rewards.
- This is an effect that took place with various projects in the past, once the rewards run out, activity quickly shifts elsewhere.
- Implications going forward are increased liquidity and trading volume amongst NFTs, as has been confirmed by the recent rise in NFT activity.




